West Virginia is the only state in the nation with a declining population. In confronting this reality, one thing is very clear: the state’s future depends on its ability to become an ideal destination for young talent.
Generation West Virginia (GWV) is the statewide organization dedicated to attracting, retaining, and advancing young talent in the Mountain State. We achieve this by:
We are working toward a vision of West Virginia where challenges are seen as opportunities, young people are drivers in our state’s future, and the Mountain State is a destination for young talent to live, work, and thrive.
Natalie Roper took the helm of Generation West Virginia in the fall of 2014.
Roper received her Master’s Degree in Public Policy from the University of Virginia’s Frank Batten School of Leadership and Public Policy. She has worked at the Farmers Market Coalition in a variety of capacities including communications and marketing, advocacy, and program development to assist in carrying out its mission of strengthening farmers markets across the country. In partnership with the Farmers Market Coalition, Roper worked to scale up the model of Oregon City Farmers Market’s Power of Produce (POP) program dedicated to encouraging healthy eating and lifestyles among children. After founding the POP program in Charlottesville, VA, she used her experience to develop resources and tools to help build capacity of other markets nationally to replicate the program.
Representative of the next generation of leaders, Roper’s energy, ideas, collaboration, and most importantly action contributed to moving issues forward and to each organization’s present and future success.
Vice President at Putnam County Chamber of Commerce
Executive Director at Tamarack Foundation for the Arts
Chief Communications Officer, New River Gorge Regional Development Authority
Associate at Dinsmore