Imagine a place where your talent can make a meaningful difference in West Virginians’ lives. Working at Mountaineer Food Bank is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission: to end hunger in West Virginia. We are mission-focused and known for our core values of trust, honesty, respect, compassion, teamwork, integrity, and kindness.
We are a West Virginia non-profit and the state’s largest feeding organization. Located in the heart of West Virginia, our mission is to feed West Virginia’s hungry through a network of feeding programs and engage the state in the fight to end hunger.
What you’ll do
The Communications and Digital Media Specialist is responsible for marketing, communications, design, and the use of social media vehicles. This position collaborates with various Mountaineer Food Bank departments to ensure consistent messaging and supports the organization’s goals through strategic storytelling and content creation. This is an ideal job for a personable, mission driven, tech savvy, energetic and professional individual.
Here are examples of what you’ll be doing everyday:
- Create, schedule, and publish engaging content across social media platforms to raise awareness about hunger, promote programs, and highlight community impact.
- Create communications materials such as flyers, brochures, and event collateral.
- Draft press releases, pitch stories to local media outlets, and coordinate interviews related to food distributions, fundraising events, and advocacy initiatives.
- Work with program, volunteer, and development teams to gather information and translate it into compelling digital content.
- Support donor communications and stewardship efforts through clear, mission-focused messaging.
And then there’s you…
- Wise: You are emotionally intelligent and know how to communicate and work well with others. You understand how your words and actions affect the people around you.
- Humble: You are self-confident but not arrogant and are quick to share credit and praise others freely. You are willing to help the team get the job finished right.
- Motivated: You are intrinsically motivated, diligent, and push yourself to do your best work. You are always looking for ways to grow and improve.
Of course…
We are an equal opportunity employer, and all applicants will be considered. We are committed to a diverse and inclusive workplace where we learn and work together to change West Virginia.
The salary range is $45,000-$55,000 based on experience plus a generous benefit package including 100% employer paid health, vision, dental, and life insurance for the employee. This position also includes 11 paid holidays, generous paid time off, and a 401k option. We also believe in supporting each other and investing in our team’s well-being and growth through providing in-house opportunities for professional and personal development.
This position is hybrid.
Job Description Title: Communications and Digital Media Specialist
Primary Supervisor(s): CDO
Location: Hybrid/Gassaway
Travel Required: 50%
FLSA Classification: Exempt
Position Status (FT, PT, etc.): Full-Time
General Workday/Week: Monday – Friday 7:00-5:00 (38-45 hours); flexes between 4-5 day/week
Physical Demands: Low
Required Education and Experience: Bachelor’s Degree. Recommended 2-4 years communications and/or marketing experience. Must have a valid West Virginia driver’s license.
Safety Sensitive: No
Our Vision:
We believe in a West Virginia where no one goes to bed hungry…today or tomorrow.
Position Summary:
The Communications and Digital Media Specialist is responsible for marketing, communications, design, and the use of social media vehicles. This position collaborates with various Mountaineer Food Bank departments to ensure consistent messaging and supports the organization’s goals through strategic storytelling and content creation. This is an ideal job for a personable, mission driven, tech savvy, energetic and professional individual.
Attributes & Values:
This position requires an individual that is passionate, focused and shows creativity around the Food Bank vision, mission, and values.
- Motivated– intrinsically motivated, diligent and push yourself to do your best work. Always looking for new ways to grow and improve.
- Humble– self-confident but not arrogant and quick to share credit and praise others freely. Willing to help the team get the job finished right.
- Wise– Emotionally intelligent and know how to communicate with and work well with others. Understand how your words and actions affect the people around you.
Mountaineer Food Bank uses the Working Genius model (www.workinggenius.com) to assess and identify attributes for each position based off the WIDGET model.
Essential Duties & Responsibilities:
1. Marketing & Design
- Help keep all branding and messaging consistent across all platforms.
- Work with appropriate personnel to help conceptualize, develop, and produce marketing materials, including newsletters, annual appeals, website banners, mobile distributions, digital content, fact cards, posters, flyers, digital and print ads, truck wraps, event marketing campaigns, and annual report.
- Ensure all documents, posters, graphics, truck wraps etc. uphold Mountaineer Food Bank brand guidelines.
- Keep an organized portfolio of photos for all staff, media etc. to use when needed. Can use Feeding America photos, newsletter photos, photos taken by staff etc.
2. Website
- Keep all information current, including program descriptions, financial documents, and information (update numbers 2x per year to reflect either fiscal or calendar year stats).
- Add fundraising events and mobile/fresh pantries to the event calendar.
- Update find a food pantry regularly- consult with agency relations department 2-3x a year to keep it up to date.
- Upload newsletters, news stories and blogs.
3. Social Media –all social media accounts below are included but not limited to:
- Develop, create, and post content to Facebook, Instagram, LinkedIn, and Twitter
- Including grants & sponsorship requirements for social media posts
- Create Facebook events for mobile/ fresh pantry etc.
- Create Facebook events for all Mountaineer Food Bank fundraising events.
- Respond to Facebook and Instagram messages in a timely manner to answer questions, give pantry information, event information etc.
- Engage with content on all platforms to increase Mountaineer Food Bank’s engagement (like other pages, their photos, reply to comments, thank commenters, etc.).
- Develop social media “pulse report” for each board meeting – include number of followers, donations from Facebook, upcoming events etc.
- Collaborate with staff on donor stewardship, acknowledgment, recognition, messaging to keep our messaging from one voice.
- Create all content campaigns and videos that align with Mountaineer Food Bank’s mission, match all mail pieces, and tell the Mountaineer Food Bank story.
- Assist in completion of end-to-end digital projects.
- Manage the production and/or produce videos and photographs for use across all media channels.
- Work to improve our brand presence and boost brand awareness.
- Stay up to date with digital media developments.
4. Flexible expectations in meeting a variety of responsibilities throughout the day to ensure the success of Mountaineer Food Bank.
Experience:
Bachelor’s degree in marketing, PR/Communications, Journalism or a related field.
Skills:
- Superior Microsoft Office skills
- Strong writing and oral communication skills
- Strong editing skills
- Basic design and layout experience (Adobe, Publisher, Canva etc.)
- Strong personnel management techniques and experience
- Ability to keep records and organization
- Excellent communication skills to professionally represent the Mountaineer Food Bank
Physical, Mental, & Environmental Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:
- Work in an office setting either remotely or at MFB with frequent travel to other locations in MFB’s footprint.
- Sit, stand, walk, bend, kneel, and use hands, arms, and legs for dexterity, balance and climbing stairs.
- Must be able to sit for prolonged periods of time.
- Occasionally required to operate office equipment and machines and recognize safety hazards in the workplace.
- Must be able to lift, carry, and balance objects weighing up to twenty-five pounds.
- Must be able to hear, see, read, and communicate verbally and in writing frequently with a wide range of people from divergent socio-economic and cultural backgrounds and origins.
- Demonstrate a professional demeanor in interactions with all MFB staff, agencies, donors, government officials and the public.
- Keep informed and consistently practice the policies and procedures of MFB regarding compliance.
- Possess knowledge of MFB and all programs.
This position is full-time salaried with benefits (health, life, dental, vision, PTO, paid holidays and 401k option). Full-time salaried positions work an average of 38-45 hours per week.
If you see yourself fitting in this role, we would love to hear from you! Please send your resume, references, and cover letter to abossie@mountaineerfoodbank.org by 4/10/2026.
Mountaineer Food Bank is an equal opportunity employer.
