Marketing and Communications Manager

West Virginia International Yeager Airport
Marketing and Communications Manager
Job Description

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform job related tasks other than those specifically presented in this description.

POSITION SUMMARY

This position works directly under the Chief Marketing Officer and plays a key role in supporting the Airport’s marketing, communications, and public relations initiatives. The individual will serve as a secondary media spokesperson and collaborate regularly with members of the executive leadership team on internal and external messaging, public engagement, and strategic initiatives. In the absence of the CMO, this position may report directly to the Airport Director and will be expected to represent the Marketing Department in meetings, media interactions, and cross-departmental efforts.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Collaborates regularly with the Executive Leadership Team to support strategic initiatives.
• Manages and grows the airport’s presence across all social media platforms (Facebook, Instagram, X, LinkedIn, etc.) through daily content planning, posting, monitoring, and community engagement.
• Monitors social media trends to create innovative and engaging content.
• Responds to passenger inquiries and messages via email and social media, ensuring timely, professional, and accurate communication.
• Designs and produces engaging graphic and video content for digital platforms, marketing campaigns, and in-airport signage.
• Assists in developing multimedia presentations and collateral, including PowerPoint decks, newsletters, brochures, photography, and video content.
• Serves as a secondary media spokesperson, participating in interviews and representing the airport in the CMO’s absence.
• Assist with drafting initial messaging and monitoring digital platforms during emergencies or service disruptions.
• Captures high-quality photography during events, press conferences, and daily operations for use in PR and social media.
• Maintains and updates website content to ensure accuracy, brand consistency, and ease of navigation.
• Develops and leads educational programming, including guided tours for youth, adults, and special interest groups.
• Oversees daily operations of the in-airport advertising program, including vendor coordination, ad placements, and revenue tracking.
• Builds relationships with tourism partners, CVBs, economic development agencies, and community organizations for co-branded initiatives.
• Assists with planning, promoting, and executing events such as media announcements, community activities, tours, and outreach programs.
• Contributes to the development and distribution of press releases, newsletters, and marketing materials.
• Collaborates with the CMO on marketing campaigns, special projects, and execution of the Airport Marketing Plan.
• Monitors press coverage, tracks media hits, and compiles monthly reports on marketing and PR performance.
• Provides administrative support for departmental initiatives as needed.
• Performs other such tasks as may be directed.

KNOWLEDGE, SKILLS & ABILITIES

• Strong understanding of digital marketing and social media best practices.
• Proficiency in graphic design and video editing software (Adobe Creative Suite preferred).
• Excellent written and verbal communication skills, with confidence in public speaking and media settings.
• Experience with website CMS platforms and content updates.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong attention to detail and commitment to brand consistency.

QUALIFICATIONS

Educational and Experience Requirements:

Bachelor’s degree with an emphasis in marketing, communications, journalism, graphic design, or a related field. Previous experience preferred. Further certification may be required.

Certifications, Licenses Required:

Upon Hire- West Virginia State Driver’s License.

Physical Requirements:

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to stand, walk, and sit throughout the workday; use hands to handle or feel objects, tools or controls; be able to talk and hear; reach with hands and arms; and, and lift, stoop and kneel.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Employees work under typical office conditions, and the noise level is usually quiet.

Other Requirements:

Must pass pre-employment drug testing and submit to periodic testing required by applicable laws. Must pass ten-year criminal history background check as required by the Transportation Security Administration. Must pass recurring SIDA Training.

DISCLAIMER

This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of this position. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of this position. An employee may be asked to perform other duties as required. Management has the right to assign additional duties and the discretion to revise each job description.

Additionally, employment is terminable at will, so that both the Airport and the employee remain free to choose to end the work relationship at any time, with or without cause, and with or without prior notice. This employment is for no definite period, and nothing contained herein in any way creates an express or implied contract of employment between the Airport and the employee.

To apply, please send your resume to jmorris@yeagerairport.com