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Marketing and Communications Manager

Generation West Virginia

Generation West Virginia is seeking a Marketing and Communications Manager. The Marketing and Communications Manager  will plan, coordinate and execute the organization’s marketing strategies, communications, and public relations activities.  This position requires the ability to keep the big picture in focus, tying all marketing activity back to organizational goals.

This position will work closely with program leads, the Director of Development,  and the Executive Director and will report to the Executive Director.

About Generation West Virginia

We are working toward a vision of West Virginia where challenges are seen as opportunities, young people are drivers in our state’s future, and the Mountain State is a destination for young talent to live, work, and thrive.

West Virginia is one of the few states in the nation with a declining population. In confronting this reality, one thing is very clear: the state’s future depends on its ability to support its young talent.

Generation West Virginia (GWV) is the statewide organization dedicated to equipping  young West Virginians with key skills and career opportunities, ensuring their ability to thrive in the Mountain State. We achieve this by:

  • Supporting West Virginia’s workforce needs by connecting young people to jobs and opportunities in the Mountain State
  • Providing accessible programs and educational tools that empower and inspire young leaders
  • Identifying and communicating the priorities, motivations, and needs of the next generation of West Virginians
  • Developing and sustaining an activated, diverse network of young people

Primary Duties and Responsibilities

  • Lead the creation and execution of a marketing and communications plan for the organization, utilizing paid and earned advertising, partnerships, public relations, email marketing, and more to expand our organization’s reach.
  • Establish internal guidelines and protocols to ensure consistent messaging and brand representation across all levels of the organization.
  • Set and report on communications goals and metrics.
  • Create and manage the organization’s communications budget.  
  • Support virtual and in-person events with marketing and communications, as well as logistics support as needed
  • Create compelling copy and collateral across a variety of mediums, including email, website, social media, and printed materials, for various audiences.
  • Work with program directors and organizational resources to support the marketing and communications needs of each program, including recruitment for our NewForce and Fellowship programs and Career Connector service.
  • Support the development of working relationships with funders, donors, government officials, and media representatives.

Experience and Skills

  • Minimum of 3 years of relevant experience in marketing, communications, or related fields.
  • Experience in the nonprofit sector is preferred.
  • Experience creating content for and managing digital media campaigns across an organization.
  • Experience creating and executing marketing/communications plans.
  • Experience in managing a marketing budget.
  • Excellent writing and editing skills, with experience in AP style writing.
  • Event planning experience and project management experience preferred.
  • CRM (Customer Relationship Management) database experience, particularly in Salesforce, is preferred.

You’d be great for this role if you’re:

  • Data-driven: You utilize research, including broader marketing trends and organizational metrics, to inform your marketing strategy.  You use the latest thinking, technology, and practices to advance the organization’s communications.
  • Organized: You can manage multiple projects, prioritizing appropriately to support the organization and your team. You create clear systems and processes to manage workflows.
  • An effective communicator: You love to write, and can create engaging and accessible marketing copy for a variety of external stakeholders, from young West Virginians to federal legislators to employers. Within the organization, you are comfortable communicating with your colleagues through Slack, Zoom, and other virtual platforms.
  • Collaborative: You understand that the best way to make our organization and programs successful is by working collaboratively with team members across the organization. 
  • Forward-thinking: You care about and believe in West Virginia. You are honest about the challenges we face, but you know a future that reaches beyond “we’ve always done it this way” or “it’s good enough” is not only possible, but already happening.

Salary, Benefits and Where You’ll Work

The starting salary for this role is $50,000 – $55,000. Due to the ways in which salary negotiations can perpetuate existing structural inequalities, GWV as a practice does not negotiate starting salary once an offer is made. GWV provides a great benefits package including, but not limited to, dental, vision, and health insurance, paid parental leave (including adoption), and flexible paid time off. At this time GWV provides 100% of medical premiums for staff.

 As a statewide organization, we have staff located all across the state, and our day-to-day operations run remotely. This position must be done remotely, somewhere in West Virginia. Travel for this position will be required, and mileage reimbursement is available.


Applications will be reviewed immediately and the position will be posted until filled. Apply at this LINK where you will be prompted to submit your contact information, a cover letter, and your resume.